Are Celebrities Responsible For The Brands They Endrose?

"Don’t let eloquent words cloud your protective skepticism."

Celebrities and influencers are often considered responsible for the products they endorse, especially if those endorsements are harmful or misleading. The Supreme Court has stated that celebrities and influencers are liable for misleading advertisements, and they should exercise due diligence to verify the veracity of the claims before endorsing a product.
 We have always looked up to our favoured celebrities and gotten highly (and blindly) influenced by them in many ways, from  copying Salman khan's infamous Radhe hairstyle to  trying to speak and talk like them and even going to an extent of  getting cosmetic surgeries done to look like them without considering the adversities of these situations. 
We try to incorporate everything they say or do to our own everyday lifestyles without giving it a second thought, and what happens when things go south? when the damage is beyond repair? we start blaming our own idols whom we once seemed to worship. What we need to understand here is celebrities, just like us are human beings, with a lot more of wealth, fame and no privacy.
Even back in school days we would sometimes not even trust our own intuition or basic mathematics skills to get a sum right and opt for the calculator, then how can we trust  people we have never met before in person, and follow everything they say word to word without doing any  diligent research on our own.
Many celebrities and influencers build up  fake online personas to make them more relatable to us so that they can live off the fame and wealth and attention we provide to them.
At the end of the day celebrities are just common beings trying to make a living. Instead of entirely blaming them for endorsing harmful products and starting off  nonsensical trends we must also take it upon our conscience to dig deep into the situation and get our facts right before following them. In this  way we also get to know how many of our beloved celebrities are authentic and care about their fans who aspire to become like them. 
Thank you.





-saikedelics🦋

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